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Monday, February 6, 2023

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Willie Nelson’s CBD Coffee Is Roasted, Not Roasted

Willie Nelson is expanding his line of CBD products with Willie’s Remedy, hemp-infused coffee beans that reflect his long-standing support for American farmers.

Even if you ignore his 40 or so compilation albums, Willie Nelson has released more than 100 records, including 68 solo projects and a further 34 collaborations with other artists. Starting with his debut, 1962’s …And then I wrote, Nelson’s brand of easy “outlaw country” music has become an antidote to Texas’s sometimes rigid law-and-order culture. And from 1985, Agricultural aid, its benefit to American farmers staring at foreclosure, offered a serious counterbalance to the blind optimism of ‘Morning Again in America’. In other words, 85-year-old Willie Nelson has been the conscience of America’s heart for nearly six decades.

And of course, the villain Nelson is such an avid marijuana consumer that even Snoop Dogg couldn’t keep up. But cannabis has expanded into edibles, so Nelson is moving with the times. Together with his wife, Annie, the weed smoker and agricultural supporter has now released his own line of hemp-infused coffee, Willie’s remedy.

Why a “Bloody Mary Morning” when you can perk up with the Red-Headed Stranger instead?

Congress repealed the ban on industrial hemp late last year, and Willie’s Remedy combines three varieties of coffee beans from smallholder farmers in the Santuario region of Colombia with organic hemp grown in Colorado. The result is a medium-dark proprietary blend with an energizing nose and strong cherry-cola notes, each cup containing seven milligrams of CBD. Worrywarts also need not be alarmed about the possibility of accidentally waking up and baking. Although hemp is cannabis sativa, by law it may not contain more than 0.3 percent THC. Getting high this early is, as Nelson once said, “the last thing I needed this morning.”

“Hemp production in America has been on hold for so long, but now it can make a difference for small independent farmers,” Nelson said in the accompanying statement. “Hemp is not only good for our farmers and our economy, it is also good for our soil, our environment and our health.”

At $36 for eight ounces, Folger’s crystals are not. But Nelson isn’t all about wellness in the GWyneth Paltrow sense of lifestyle beautification. Responsible management of the land ties into personal health for him. as he told SF Evergreen in 2018: “Many large companies don’t really take health issues into account. Many of them grow marijuana on land using pesticides and chemicals. We are 100 percent against that.”

He is also against using paper filters to brew the coffee, as they absorb the hemp oil. That’s right, the man who once sang “Roll me up and smoke me when I die” is just as passionate about optimizing that coffee experience as if he were a barista at Sightglass or Ritual.

Since 2015, Willie and Annie Nelson have been working with owners in the growing list of states that allow adultsrecreational cannabis, and over that time, research into CBD has shown increasing numbers of health benefits. In general, their company Willie’s Reserve sells a lot of products that contain THC, and the Nelsons will be marketing a whole lot more CBD products in 2019, including candies, evaporable hemp oils, and topical products. Really, we live in Promise Land.

Willie’s Remedy Whole Bean Coffee, $36, available at williesremedy.com.

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