Beauty is a $43 billion a year industry in America. Before leaving the house every morning, the average American woman applies 12 cosmetic products, some of which contain known toxins and carcinogens, Bloomberg News reported.
This is the market segment where natural cannabis products — oils, topical products and marijuana-based baths, some of which are non-psychoactive — could really take over, say the women behind the Om Grown All-Female Collective.
“It’s about the connection between mind and body. Stress literally causes aging,” says collective member Maya (who declined to give her last name). “In fact, cannabis keeps me young.”
Their crew’s signature product is unlike anything else on the market: a packet of cannabis-infused bath salts.
It turns out there’s science behind why soaking in a plant-based medicine is a healing activity. Numerous ailments arise from the acidification of the body, when our natural chemical balance is no longer right.
Like a good night’s sleep, the medicinal Epsom salt bath helps to alkalize the body, says Maya, who bets there’s room on the market for comparable cannabis-based beauty products.
“Our aim is to put cannabis back where it belongs: in the medicinal herbs and superfoods category,” she says.
It catches on.
Om’s Medicated Lavender Epsom Salts, available in San Francisco through the Vapor Room delivery service or at the Love Shack on 14th Street, took second place in the Southern California High Times Cannabis Cup in February.