Like it or not, women smoke weed. Quite a lot – we just won’t talk about it, probably because of the double standard we’ve been suffering from for years when we do whatever men do. If you smoke, you’re less responsible, immature, not a lady, you probably don’t have a career and — of course — a bad mother.
Some people know that there is a large and neglected market of sophisticated, fashionable and successful marijuana-smoking consumers – who also happen to be women. To capitalize on this market, Jeanine Moss founded AnnaBís, a fashion brand that offers chic leather accessories for those who don’t believe in cheap tins and pouches.
“Women are always more stigmatized for unconventional behavior than men,” Moss says. “Probably it’s because we are the custodians of the culture, the ones raising the children.”
Seeing that she and her friends were luxury consumers who still carried their weed in plastic bags, Moss saw a business opportunity.
“We started AnnaBís after a night out with the girls, all with our beautiful Prada, Fendi and Louis Vuitton purses,” she explains. “One of us revealed that she knew we all loved cannabis, so we were all digging in our bags and pulling out pouches, looking for paraphernalia, and no one had a lighter! We said to ourselves, ‘We have beautiful wallets, glasses cases and phone cases – why don’t we have something nice to take our cannabis with us?’”
An exhaustive search for fashionable cannabis barrels followed. When nothing seemed to be on the market, “we committed to being the first company to make something with fashion, functionality and Odor-Loc technology,” Moss says. What is Odor-Loc, you ask?
“Layers of resin film that keeps odors in, then a multitude of pinches and pleats and waterproof zippers to make sure the smell stays where it belongs.”
The result is discreet, stylish makeup-style bags and cute bucket bags made of Italian leather, with no indication of its marijuanatastic purpose. AnnaBís will expand its current product line to include vegan options and what Moss calls “neutral, tomboy versions” of their offerings.