One of the fastest growing trends in the American legal cannabis industry is infused beverages. These range from beverages infused with natural cannabis compounds for their therapeutic potential, to beers accentuated with the taste of cannabis using terpene strain profiles.
What has aroused public interest in cannabis drinks so rapidly across the country? In this post, we briefly examine the most important reasons why these drinks have become so popular: from the science behind cannabinoids and terpenes to the appeal of natural medicine in modern mixology.
Which cannabinoids are most commonly used in cannabis drinks, and why?
From craft breweries to breweries to limited specialty retailers, the most commonly infused cannabinoid in the industry is the highly popular cannabidiol, or CBD. Apart from its ability to transmit attractive woody and herbaceous notes to beer, CBD is the most sought after cannabinoid for its medicinal and therapeutic potential. Unlike THC, CBD is not psychoactive, and is legal for consumption in all 50 states.
CBD has been shown to have analgesic, anti-anxiety, anti-stress and even appetite-boosting effects when taken orally, sublingually or mixed with food. Because of these benefits, various beverage companies, from breweries to breweries to energy drink producers, infuse cannabinoids such as CBD.
Which Terpenes Are Most Popular In Infused Drinks?
Terpenes are the second most important compound in the infusion found today in beverages. Terpenes are a little different in that they are found not only in cannabis, but throughout plant life. These are the compounds behind the distinctive flavors and aromas of fruits, herbs, flowers and even more.
Terpenes such as limonene, terpineol and myrcene all carry a renowned reputation for their energizing, fire-strengthening and uplifting properties – becoming go-tos for themselves for mixing cocktails and margaritas in specialist lounges and taprooms.
The Role of Pioneer States & Celebrity Endorsements in the Formation of the Mainstream of the United States
Apart from a growing scientific literature highlighting the potential benefit of cannabinoids and terpenes, there are no known personalities (e.g., athletes, artists) who credit CBD and other cannabis compounds by keeping them in shape. Celebrities like Kim Kardashian already have cookbooks and content from exclusive websites that feature recipes for CBD cocktails bought with terpenes to enrich the taste.
Progressive states like California and Colorado are also poised to gain mass interest around cannabis drinks. Major cities in these states – such as Los Angeles, Denver and San Francisco – boast some of the most famous infused beverage establishments in the world. Elite-level mixologists who eat bars and serve drinks attract regulars such as comedians, food critics and even sports commentators, favoring the so-called “networking effect” caused by business review sites like Yelp.
Pioneer states have become high-priority destinations for cannabis tourism, and put cannabis drinks on the menu in many ways. The number of high-quality establishments and celebrity stands defending cannabis compounds as a force for good has created a virtually inexhaustible supply of new consumers looking to try their hand at infused beverages.
The New Appeal for Natural Medicine and Independent Health Supplementation
Recent health disasters in the United States (e.g., the opioid crisis) have caused a large portion of the population to become disillusioned with synthetic drugs, which are now known for side effects such as stomach ulcers, allergic reactions. severe addiction and respiratory depression. Many of these drugs are also common, with potential severe abuse in certain personality types.
Many patients have opted for self-medication using natural medicines such as cannabinoids and terpenes, and integrate with these compounds in a preventative manner based on their respective medical histories. Examples of use cases include CBD supplementation instead of narcotics for chronic pain, anti-inflammatory terpenes such as linalool instead of nonsteroidal anti-inflammatory drugs (NSAIDs), and CBD instead of benzodiazepines for anxiety.
Homemade infusion of cannabinoids and terpenes into beverages such as smoothies, tea and juice is one of the easiest and most convenient methods of self-supplementation available to ordinary Americans, adding even more appeal to the idea of trying cannabis drinks.