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Revolutionizing Cannabis Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

Live online sales video for the first market entering the era of relational economics combining the simplicity of a call with the power of e-Commerce for superior online shopping interaction in relation to cannabis rivaling the experiences in the store.

Even in a world where amazing technological advances abound, apparently every day, it is not so often that such advances have a real opportunity to revolutionize an entire industry – not to mention one that generates trillions of dollars in annual revenue. Although it is very difficult and rare, this circumstance is not impossible. This, as exemplified by the profound impact that live online video, in person, is now ready to make on the global e-retail business, which some estimates project to grow to $ 5.4 trillion in 2022.

So extreme and significant are the anticipated impacts of the e-Tail industry on live e-retail video and the financial increase in nature, a player who pioneered B2B software solutions in the space – Getbee – has achieved a stratospheric principle. Already working with clients of top-tier brands such as Dolce & Gabanna, Lancôme, Microsoft, Dermalogica and other global brands in the United States, LATAM, Europe and MENA, Getbee’s live online video technology connects brands to its customers online through live video consultations for a “humanized” online shopping experience.

This human-to-human capability introduces a new market standard, and drives the overall relational economy, combining the simplicity of a call and the power of e-Commerce. Sales experts are now able to engage directly with consumers online such as in a physical store, share product tips, give feedback, answer direct questions and even make a purchase – all via live video. This new approach to online sales is already showing unprecedented results, with some initial metrics including more than a 50% conversion rate, + 60% average basket value and a 97% drop in customer loyalty; stronger relationships that directly correlate to the increased customer’s life value.

Getbee’s software is also integrated with major technology partners such as Shopify, Magento, salesforce and BigCommerce. The award-winning startup is also recognized by Microsoft GrowthX and Expo2020 (The World Expo).

In addition to illustrating the high expectations and optimism for Getbee’s first solution to market, the company recently announced that it has raised $ 1.8 million in first-round, pre-Series A funding, once significantly Overseeing that boasts a distinctive mix of big tech investors like Altitude Capital, B&Y Venture Partners, DAI and + VC as well as several strategic angels, including Magnus Olsson (who recently had an exit from Uber for $ 3.3 billion ). And, as a business venture founded and operated by a woman, this round of funding is even more impressive, considering that less than 2% of venture capital goes to female founders.

It is the need, utility and demand for live video in e-retail that is undeniable, for which Getbee’s software solution is tailored. Today, there is a blatant disconnect since online shoppers do not enjoy the same level of personal attention – and general service – as when they frequent offline brick-and-mortar stores. This is especially true for segments that have a consultative sales process or offer high value items such as luxury, furniture, mobility, wellness and much more for which the software is ideally suited. Getbee easily solves this problem.

“Throughout history, business has always been about people buying from people,” notes Getbee founder and CEO Thea Myhrvold, a respected serial entrepreneur. “Our live video technology introduces this personalized and mindful experience into the digital age in an easily implementable, highly accessible and fully scalable way for online retailers. Our vision is to transform the way billions of people shop and sell online, including minimizing web store and cart abandonment, strengthening transaction throughput and overall increasing customer satisfaction and brand loyalty.

The benefits of humanizing the online sales process with in-person live video interactions similar to a physical store are numerous. These branding experiences – all while maintaining the visual identity, look and feel of a company – instantly connect consumers with star sales experts who become available with a simple click. With the simplicity of a call in combination with the power of e-Commerce, those team members can then seamlessly drive sales, create and manage shopping carts and make in-call purchases. The reseller also enjoys access to real-time business insights and full-scale data on their team’s performance, from use to conversion, to increase earning opportunities.

“Think about the last time you bought something online … every purchase where the customer ‘gets’ to talk to a real person online is where the value is created or amplified by the brands,” added Izabella Naessa, Head of Sales. “It’s exciting to see how this creates value in segments and verticals.”

In relation to the recent round of financing, Getbee will leverage that capital to accelerate its market adoption with major retail brands.

“Trillions of e-commerce and retail industries need to find new ways to connect, engage and convert their customers, while consumers are looking for another type of shopping experience that is virtual and more personalized. “said Gaith Yafi. founder and managing partner of B & Y Venture Partners. “With Getbee, we support a high-caliber team, led by an exceptional and passionate founder, who is ideally positioned to capitalize on these growing trends.”

The COVID-19 pandemic has greatly accelerated the growth of the online commerce industry, and brands are really looking for ways to capture, maintain, and convert customer attention. Maximizing the potential of human-to-human interpersonal connections by “breaking” the digital divide via online live video is of magnificent significance – and perhaps the maximum – towards the end of the relational economy.


Forbes Business Council, Newsweek Expert Forum and Rolling Stone Culture Council Member Merilee Kern, MBA is an internationally renowned brand strategist and analystwhich reports on cultural changes and trends, as well as industry changes, movements, encounters and innovators in all categories, both B2C and B2B. This includes field experts and thought leaders, brands, products, services, destinations and events. Merilee is the founder,Executive editor and producer of “The Luxe List” and also Host of the Savvy Living Lifestyle TV shows going to New York, Los Angeles, San Francisco, Miami, Atlanta and other major markets on CBS, FOX and other leading networks; like the “Savvy Ventures“Business TV show that airs nationally on FOX Business TV and Bloomberg TV. As a prolific lifestyle, a voice of the travel, dining and entertainment industry of the authorities and the taste, Merilee keeps her finger on the pulse of the market in search of new and innovative must-haves and exemplary experiences at all price points, from access to the extreme .. Her work reaches several million worldwide via TV broadcast (her own shows and other copies on which she appears) as well as a myriad of print and online publications. www.TheLuxeList.com and www.SavvyLiving.tv / Instagram www.Instagram.com/LuxeListReports / Twitter www.Twitter.com/LuxeListReports / Facebook www.Facebook.com/LuxeListReports / LinkedIN www.LinkedIn.com/in/MerileeKern.


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