I once only identified as a casual smoker. Now I’m diving into this brave burgeoning industry first.
My love for weed was always a common one. Cannabis connects the yuppies of the Upper Haight with the chill street kids in Kezar’s horseshoe. It’s tie-binding politicians of all stripes under our often awkward City Hall dome. It’s a bond that many San Franciscans share.
And it also strengthens social ties. My first time smoking ganja, my friends and I were in high school, and in our lack of experience we tried to light up from a roof on the fourth floor on a windy day. That didn’t work out too well. After managing to get out of our gourds moderately stoned, we walked to our favorite donut shop, All-Star on Chestnut Street (now closed, may she rest in deliciousness).
There, even the SFPD ignored our extracurricular activities. Contented to make fun of our changed state, we started calling them “our old friends the Po.”
If you’re just a cannabis user, the larger realities of the culture may elude you.
So here I am, older, smoking my father’s decades-old ceramic pipe, thinking about the future of our new venture, SF Evergreen. I know we’ll try to capture that common ethos here: a little rock ‘n’ roll (or hip-hop, if you will), lots of the good green stuff, and a look at the people connecting this industry together .
At my first Emerald Cup, in December, I met a community that was more than willing to welcome someone new.
The folks at Scorpion Coffee patiently explained the correct dosage for their THC coffee creamer which was a well timed help as I had thrown my back out shortly before going to the Cup. Soon that pain was a distant fuzz, barely perceptible.
As I explored the vendors, I was surprised by the number of strictly mommy-and-pop. A man had his wife’s photo on the box of one of his grinders. Another man, from the Sweet Leaf Collective, told me about his mission to bring medical marijuana to patients for free.
And there was passion among the more corporate ganja suppliers. A group of guys came up with the iChief one day, in a hazy hangout. A few designs later, the iPhone case with built-in tissue storage was a reality. The OCO Labs representatives were justifiably proud of the Super C, which they label as the world’s smallest extractor. The low cost can open up opportunities for small businesses or independent gardeners that didn’t exist before.
And as California approaches legalization, or at least regulation, the possibilities grow for everyone. That’s where SF Evergreen comes in.
We celebrate the puff suppliers of the city, and our neighbors in the city. The growers, the sellers, the day smokers and the social smokers. We’re going to try out the best new edibles, all in the name of journalism, of course. And a special hobby of mine: I look forward to exploring the Maker community, seeing all the fun new cannabis-related constructs people can imagine.
Most of all, we are excited to get to know all of you. So roll one up and let’s celebrate.