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Cannabis goes commercial: Ben and Jerry’s weed ice cream could make weed the mainstream

By Oscar Pascual |

Photo credit: Tumblr

Yet another sign that marijuana is becoming mainstream, premium ice cream barons Ben Cohen and Jerry Greenfield are open to making marijuana-infused ice cream as legalization expands in the US

“Ben and I have previous experience with drugs and I think legalizing marijuana is a great thing,” Jerry Greenfield said in an interview with Huffington Post. “It’s not my decision. If it was my decision, I’d do it, but luckily we have smarter minds at the company who figure those things out.”

Co-founder Ben Cohen put it a bit more bluntly.

“That makes sense to me,” Cohen said. “Combine your pleasures.”

As more states continue to enact marijuana laws, it only makes sense for cannabis to make its way into well-known products and brands. Restaurants like Jack in the Box and Taco Bell have already aggressively advertised the burgeoning stoner set, with brutal ad campaigns for Munchie Meals and tacos made with Doritos casings, respectively.

While Ben and Jerry’s may be the largest commercial company open to selling potted products, they are not alone.

Real-life housewife Bethenny Frankel has coined her Skinnygirl line of low-calorie alcoholic drinks, and she’s now rumored to be marketing Skinnygirl marijuana, made from a specially-designed strain that suppresses the appetite rather than bulking up the munchies. wake up.

For those wondering why Frankel wouldn’t just add weed to her alcohol, Melissa Etheridge has you covered with the development of a cannabis infused wine.

The singer/songwriter found medical marijuana very helpful when she was diagnosed with breast cancer, and hopes to bring that relief to others.

“I’m really looking forward to bringing this to the world in a non-scary way.” Etheridge said in an interview with: Bloomberg. “Not in an illegal way. It’s not anymore. This is an American company that really needs a lot of help.”

And if it’s not Ben and Jerry’s, Frankel, or Etheridge bringing weed to supermarkets and convenience stores, it could very well be Bob Marley.

The legendary musician’s estate has licensed his name and likeness as the face of the first global marijuana brand, Marley Natural. They plan to bring their mass-produced cannabis strains to all countries and US states with legal marijuana laws, essentially making Marley Natural the Marlboro of weed. And with mega investor Peter Thiel providing their funding, we have no doubts about them.

While none of these products are available yet, you can certainly expect cannabis products to go commercial sooner rather than later.


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