THC is not the enemy, but neither is Beam.
THC may not be for everyone, but let’s stop treating it like the poisoned apple in snow white.
The latest company to build their image at the expense of THC is Beam CBD. “No THC, just TLC” is Beam’s motto, which seems to juxtapose two things that often go together in reality.
Marketing choices aside, the reason for Beam’s outward statement against THC is undoubtedly inspired by the fact that their products can be legally purchased in the US. makes sense, but using THC to promote your CBD line completely misses the point of this revolution.
Motto aside, here are the facts about Beam. It was designed by former professional athletes Matt Lombardy and Kevin Moran. The product line uses full-spectrum CBD from hemp grown organically in Colorado and includes a tincture, an ointment, and a protein bar.
Scroll through their “About” page and you’ll find many uplifting claims about the power of CBD, but few cold hard facts. Instead, the promise of a THC-free experience seems to rest on a “patented technology” that is never fully explained. Regarding the proprietary nature of innovation, it would be nice to get some information on how Beam can confidently claim that their products are completely free of THC.
We live in a time when bunk CBD is on the shelves at CVS and Walmart, so whatever these companies can do to verify their intentions and practices would only help them gain loyal customers. The initial grievances aside, Beam’s offerings seem to be in tune with the times by appealing to both those who view CBD as a wellness supplement and those who use it to treat symptoms.
Example: the power bar.
Offering “14 grams of plant-based protein”, Beam’s CBD Powered Protein Bar is not to be confused with a whimsical eating adventure. The taste is almost non-existent, although that might be a positive for those who have just finished an intense workout? In any case, consuming a full bar between lunch and dinner certainly kept my hunger at bay.
Was the CBD effective? As always, it’s quite difficult to judge CBD without a prolonged period of consumption, but I certainly started the evening awake and devoid of the sluggishness that can sometimes strike when the sun begins to set.
The Fixer is Beam’s CBD ointment. With hints of lavender and beeswax, the Fixer felt great being rubbed into sore shoulder blades and aching knees. Sure, if you’re dealing with an ounce jar that costs $64.95, it can be a waste to use enough of the ointment to really get the effect you want, but Beam’s prices are reasonable in this regard. default.
Finally comes the One, a CBD tincture that comes in two flavors (natural and fresh mint) and three concentrations (250mg, 500mg and 1000mg). While it’s impossible to completely separate the effects of Beam’s oil from the other cannabis products this reviewer consumed during the same time period, I used the fresh mint oil for a week.
The taste is fine – I’d recommend it more than natural, which is just too much like putting a Soylent eye dropper under your tongue – and the results were pleasant. In the week that I used the One, I did notice that my insomnia got a little less and that I had a little more energy when I hit the gym.
Overall, I wish Beam could find a way to play well with THC. I’m not suggesting they branch out into that arena, but CBD isn’t superior; it’s just different. The sooner that distinction makes its way to the marketing agencies currently empowered to determine how the next generation will see cannabis, the better.
The fact is that Beam might just be making a very solid contribution to the CBD landscape. The question is why is that not enough?
Potency: The One is available in 250mg, 500mg and 1000mg concentrations. The Fixer contains 500mg of CBD in a one ounce jar. Beam’s CBD Powered Protein Bar provides 20mg of CBD in a two ounce serving.
Medical Application: Potentially helpful for any condition that can be helped by CBD. Insomnia, chronic pain, and anxiety are all ideal conditions to address.
Effect: Subtle but present. CBD is best consumed as a supplement, so if you can afford to use the oil, ointment, or a Beam protein bar on a daily basis, you should see the benefits sooner rather than later.
Radiate CBD, The One ($49.95-$119.95), The Fixer ($64.95), Protein Bar ($29.95), beamtlc.com.