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Bay Area Pharmacies Prepare for Super Bowl Rush

Medical pharmacies across San Francisco and the Peninsula are gearing up for the first Super Bowl to be held in a state with some form of legalized cannabis.

Despite the fact that marijuana is only legal in California for medicinal purposes, several marijuana dispensaries in the San Francisco Bay Area offer promotions, discounts and giveaways to celebrate America’s most-watched sporting event, according to several news sources.

San Francisco-based stores closest to the fan events in the SoMA neighborhood have even renamed the strains after the two participating teams — the Carolina Panthers and the Denver Broncos, Bloomberg reports.

Although the Super Bowl itself is held at Levi’s Stadium in Santa Clara, most of the pre-game festivities take place in San Francisco.

SF’s Bloom Room currently offers strains such as “Carolina Cam Crush” and “Bronco Mile High” that currently sell for $20 per gram. The store also plans to hand out coupons for free joints in Super Bowl City, the NFL-installed fan village at the end of Market Street in the city’s financial district.

The Green Door Dispensary, just half a block from where fans can snap photos with NFL stars, cuts the price of select strains to just $35 for one-eighth of an ounce of high-quality medical cannabis.

“Super Bowl is always a good week for us,” said Green Door manager Adam Rogers in an interview with Bloomberg.

While the fervor behind this year’s Super Bowl has given some local cannabis businesses a boost, a few sadly located pharmacies have seen sales plummet as downtown regulars stay home this week to avoid major crowds and road closures.

“It hurts business,” said Jesse Smith, manager at Igzactly 420, located next to the Nasdaq Entrepreneurial Center in the SoMA district. “People are put off by the amount of traffic and lack of parking.”

Photo credit: Flickr.com/daveynin

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